Your website should reflect your purpose—not just your profession. Here’s how to find a template that fits you, no matter the niche.

Because your online presence should reflect your heart, not just your hustle.

Are you feeling a little stuck trying to choose the perfect website template? Maybe you’ve been scrolling through page after page thinking, “This one is for coaches… but I’m a photographer,” or “I love the layout, but it says it's for wellness studios—does that mean I can’t use it?”

Let me pause right there and tell you something I share with all my clients:

The niche of a website template doesn’t define you—its design potential does.

Your website should be a reflection of who you are and the impact you're called to make—not boxed in by labels.

Let’s walk through how to choose a website template that actually fits you (and your business), without second-guessing if it’s “meant” for your industry.

1. Look at the design, not the label

Here’s the truth: The name of a template is simply a starting point. It’s just an example of how one business might use it—it’s not a rule.

You don’t have to be a life coach to use a “Coaching” template, or a real estate agent to use one designed for listings. What matters most is how the design feels to you.

Ask yourself:

Does the structure inspire you?
Can you visualize your words and photos filling those spaces?
Do the fonts and layouts support your brand vibe—whether that’s calm and minimalist, bold and modern, or earthy and creative?

Every one of my Squarespace templates is fully customizable. That means you can:

Change the colors and fonts
Add or remove sections
Drop in your own branding, images, and content
And voilà—it becomes your unique space online.

So instead of asking “Who was this template made for?” try asking:
“Can I see my story living here?”

2. Pay attention to structure and flow

Beyond the visuals, you want a site that works for the way your business runs.

Think of your website as a journey. Where are you leading your visitor? What do you want them to see first, feel next, and do last?

Look for a template that:

Guides your viewer naturally from top to bottom
Has spots for your most important content—whether that’s services, testimonials, lead magnets, blog posts, or a shop
Makes it easy to take action (like booking a call, purchasing, or joining your email list)

Some templates are super simple, while others offer more flexibility and built-in sections. Take a moment to reflect on your goals and make sure the flow of the template supports them.

And remember—if something’s not quite right, you can move things around. With Squarespace’s drag-and-drop features, your site is never set in stone.

3. Consider your goals (and your dream clients)

This is a big one. Your website isn’t just a place to look pretty—it’s a tool to move your business forward.

Start by thinking about what your website needs to do:

Do you want to grow your email list with a freebie or lead magnet?
Are you promoting a course, membership, or group program?
Do you need to clearly list your services and get more discovery calls on the calendar?
Is your goal to share your heart through a blog or story-driven content?

The right template will help you build that path with intention. Look for:

Clear call-to-action buttons
Lead capture forms
Service page layouts
Portfolio or product displays
Blog sections and email opt-ins

And here’s the beautiful part: When your website supports your mission, it draws in the people you’re meant to serve. That’s the power of good design paired with purpose.

✨ Final Thoughts: Trust Your Gut

If a template catches your eye and makes you feel excited, lean in.

That little spark means something. Even if it wasn’t “built” for your type of business, that doesn’t mean it’s not the perfect fit for your vision.

You can always customize the details—but it’s that initial connection to the design that’s often your best guide.

💻 Ready to find your template?

✨ Browse the Template Shop — Whether you’re just starting out or giving your brand a fresh new look, I’ve got beautiful, easy-to-customize Squarespace templates designed to help you show up with confidence.

💬 Still unsure? Book a free consultation call and I’ll help you find the one that fits your business best. Sometimes you just need a second set of eyes—and I’m happy to help!

👉 P.S. Want to go even deeper?

Don’t miss the next post (coming soon):

📌 What to Look for in a Website Template: Design Details That Matter

It’s packed with visual tips and practical guidance to help you feel totally confident in your choice.

How to Choose the Right Website Template for Your Business