Your website is often the first impression people get of your brand—and scattered visuals can leave visitors unsure of what you stand for. The good news? Creating consistency doesn’t have to be complicated. In this blog post, I’ll walk you through six simple ways to align your fonts, colors, imagery, and tone so your website feels polished, professional, and true to you.

Your website has only seconds to make a first impression. In this post, you’ll learn how to run the 5-second website test and make simple updates—like clear headlines, streamlined navigation, faster load times, and stronger calls-to-action—that boost conversions and turn visitors into clients.

Is your Squarespace site helping you grow your email list and attract ideal clients—or just sitting pretty? In this post, I’m walking you through exactly how to optimize your site for lead generation, with practical, step-by-step tips that feel aligned, doable, and authentic. If you're ready to turn visitors into subscribers (and subscribers into clients), this is your starting point.

A complicated website doesn’t mean a better website. Learn 3 simple, strategic ways to build a clear, high-converting site that reflects your heart and grows your business.

Overwhelmed by your Squarespace template? You’re not alone — but customizing your site doesn’t have to be a headache. In this post, I’ll walk you through a simple, step-by-step approach to make your website feel like you (without losing your mind). Plus, discover my Harper Template — designed with service-based entrepreneurs in mind and paired with a full library of how-to videos to guide you every step of the way.

Your website should be more than just pretty—it should be working for your business. In this post, we’ll uncover 5 of the most common website mistakes that could be costing you leads (and how to fix them with ease). Whether you're DIYing or refining your site, these simple updates can make a big impact on clarity, confidence, and conversions.

Struggling to find the right words to describe your business in a way that feels true to you? In this post, we’ll walk through what brand voice really means, why it matters, and how to uncover yours with confidence — so you can build real trust and connection online.

Not sure which website template is right for your business? You’re not alone. In this blog post, I break down the design details that actually matter—so you can choose a template that not only looks amazing but supports your goals. Whether you're a coach, service provider, or creative entrepreneur, you’ll learn what to look for (and what to ignore) so you can confidently create a site that feels like you.

Feeling overwhelmed by all the template options? Don’t let the industry label hold you back. In this post, I’ll guide you through how to choose the right website template based on design, layout, and your business goals—so you can launch a site that truly reflects your brand. Bonus: I’ll show you why the niche doesn’t matter as much as you think.